Why Your Beer Is Great, But Your Wine Sucks – And How to Fix It
For breweries, beer is king. You’ve perfected your craft, honed your recipes, and built a loyal following of beer enthusiasts. But what happens when a guest comes in who isn’t a beer drinker? More often than not, it’s a spouse, a friend, or a significant other who prefers wine. If you’re not offering an alternative beverage like wine or cider, you may be losing out on a valuable segment of customers.
The Challenge of Serving Wine in Breweries
Many breweries recognize the need to provide alternative options and opt to serve wine. However, the challenge of serving wine in a brewery setting is that once you open a bottle, it begins oxidizing immediately. This means that within a short period, the wine starts to degrade, affecting its quality and taste. As a result, breweries often need to sell an entire bottle quickly just to break even before they can start making a profit. This creates a dilemma: either risk wasting product or compromise on the wine’s freshness, leading to a poor customer experience.
The Solution: Wine Preservation Systems
A simple and cost-effective solution to this problem is investing in a wine preservation system, such as an Enomatic or similar controlled-pour system. These systems help in three major ways:
Extends Freshness – A wine preservation system keeps an opened bottle fresh for up to 30 days, allowing you to sell by the glass without worrying about oxidation.
Precise Pours – These systems offer controlled pours, meaning you can serve wine in customizable amounts such as a 1-ounce sample, a 3-ounce taste, or a full 6-ounce pour. Every pour is exact, ensuring consistency and profitability.
Enhances Guest Confidence – One of the biggest concerns guests have about ordering wine at a brewery is whether the wine is fresh. A preservation system removes this doubt, as the wine maintains its intended quality for an extended period.
Increasing Profitability & Expanding Your Customer Base
By incorporating a wine preservation system, breweries can:
Reduce Waste – Prevent loss from unfinished or oxidized bottles.
Increase Margins – Serve wine by the glass without rushing to sell an entire bottle immediately.
Attract New Customers – Expand your audience by catering to those who prefer wine over beer.
Enhance the Guest Experience – Ensure every guest, regardless of their beverage preference, has a high-quality option.
Easy Integration into Your Brewery
Wine preservation systems can be stored behind a bar, on a shelf, or as a part of a self-serve model. They allow staff to easily pour a fresh glass of wine without hassle while showcasing the variety of wines available.
At Wine Serve, we specialize in helping breweries find the right-sized wine preservation solution to fit their needs. Our systems are affordable, easy to use, and provide a high return on investment. If your beer is great but your wine sucks, it’s time to change that. With the right tools, you can offer a premium wine experience and expand your brewery’s appeal to a broader customer base.
Interested in learning more? Let’s talk about how we can help your brewery enhance its beverage offerings with a wine preservation system!
